Starting up is a funny phrase. ‘They’re starting up’ – oof – already I feel the tension. For us the founding of From Now On was less a startup and more a migration of existing projects into a new framework, making it easier for us to communicate what we do.

So yes, we underestimated what a name can do. For us and for our clients. And looking back on a year of change, in retrospect we were starting up; happily perhaps we just didn’t realise it at the time. Here’s to more up in 2010. And thanks to all the people we’ve worked with and who have helped us this year, in particular our 2009 clients:

ADI-FAD, Barcelona

The Aram Gallery

The British Council

Conran Octopus

The Design Council

The Design Museum

Estudio Mariscal, Barcelona

Imagination

Korean Design Foundation

LTH, Lund University

The Royal College of Art

TBWA/Stream

Tenerife Design Festival

Urban Salon