The British Council asked Daniel to guest curate the traditional British Council showcase in Milan Furniture Fair this year.
We put our heads together and steered them out of an exhibition and into a ‘new media experiment’.
The resultant project is a daily news sheet, map and website: The Incidental. It offers an information channel and platform to visitors, exhibitors and special guests via Twitter, Flickr, paper, pens and bicycle couriers. See an explanation of how it works here. A whole host of the most interesting people possible have contributed to the development and execution including Matt Jones, Schulze & Webb, Abake, Oscar Narud and Damian Barr.
The press release says:
It’s an admirable excursion the British Council have taken into uncharted territory. At best it will be the must-have document of this temporary coming together. At the very least it will be a fascinating demonstration of the possibilities and limitations of social networking technologies when pushed to engage real time in the real world with tangible outputs.
Even if you’re not in Milan you can contribute or observe…. Have a look – and then let us know what you think?
[...] the first edition of The Incidental, a project done for the British Council by Schulze&Webb, Fromnowon, Åbäke and others, for the Salone Di Mobile furniture and design event in Milan, which is about [...]
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